Want faster content loading on mobile? AMPlify it.

ITCC: Digital Marketing Agency Melbourne
  • By admin
  • November 3, 2016
  • SEO

The attention span of the mobile users has reduced to a nought in this fast paced world. Hence there is more need for businesses to rope in with new technologies. Accelerated Mobile Pages (AMP), the newest in the block for mobile traffic is what you would want to know for sure.

AMP Project as it is called aims to reduce the time content takes to get to a user’s mobile device. Introduced by Google, the Accelerated Mobile Pages Project is an open source initiative to improve the mobile web experience for everyone.

Great for all types of static web content such as news, recipes, movie listings, product pages, reviews, videos, blogs, AMPs are HTML pages that take advantage of technologies like lazy loading, extensive use of preconnect and all async JavaScript etc. All this is to prioritise speed and a faster experience for users by loading content almost instantaneously.

How to get started with AMP?

AMPlifying the traffic for your website may be easier than you think. If your website is on Content Management System (CMS) like WordPress, Drupal, Joomla or if your site uses custom HTML or PHP, we can help you get this setup for your website. It takes a bit of time but it is worth getting AMP for all of your website pages.

What role does Google Search Console play?

Google Search Console can help you check which of your AMP pages Google has found and indexed. It is a service to monitor and maintain your site’s presence in Google Search, including any Accelerated Mobile Pages. You don’t have to sign up for Search Console for your AMP pages to be included in Google Search results, but doing so can help you understand which of your AMP pages are eligible to show in search results.

How to set up Analytics on your AMP page?

In the digital world, whether you’re writing stories for your loyal readers, creating creative content that your fans love, helping the digital community, or providing items and services for your customer, understanding your audience is at the heart of it all. The key to unlocking that information is access to tools for measuring your audience and understanding their behaviour. In addition to making your page load faster, Accelerated Mobile Pages (AMP) provides multiple analytics options without compromising on performance.

You can choose to use a solution like amp-pixel that behaves like a simple tracking pixel. It uses a single URL that allows variable substitutions, so it’s very customizable. See the amp-pixel documentation for more detail.

The amp-analytics component, on the other hand, is a powerful solution that recognises many types of event triggers to help you collect specific metrics. Since amp-analytics is supported by multiple analytics providers, this means you can use amp-analytics to configure multiple endpoints and data sets. AMP then manages all of the instrumentation to come up with the data specified and shares it with these analytics solution providers.

Setting up ads on Accelerated Mobile Pages

Last but none the least, From conception, the open source Accelerated Mobile Pages Project has had a clear goal — to make the mobile web experience better and faster for users. This extends beyond content to creating a user-first approach to advertising as well.
To realise this vision, the AMP team created an advertising solution that follows four core principles:

  • Faster is better – There is no reason ads in AMP can’t be as fast as the AMP document itself.
  • Beautiful matters – Ensure ads in AMP are beautiful and relevant.
  • Security is a must – Require all creatives to utilise the HTTPS protocol.
  • We’re better together – AMP isn’t about supporting a single advertising entity, but an entire industry. Success requires broad industry participation.

Ads in AMP are delivered using the amp-ad component. Using this component you can configure your ads in a number of ways such as the width, length, layout mode and ad loading strategy. Different ad networks might allow even more options.