Leveraging the Power of the Web

ITCC: Digital Marketing Agency Melbourne
  • By Admin
  • Sep 07, 2018
  • Digital Marketing

In the early hours of Tuesday September 4 2018, the unthinkable happened. Users of FaceBook and Instagram from Australia as well as Europe and the US were unable to log in to their accounts. Many of which had log in issues for up to 90 minutes. Of course it didn’t take long for some to vent their frustration on Twitter, while the memes were too hard to pass up about the mass log out.

In today’s world, we are more connected than ever thanks to the power of social media and can receive information in an instant. However, when it comes to building your online presence, simply posting to one form of social media is not enough.

Know Your Audience

As a business owner, it is critical that you know who your is audience is. Ask yourself

  • Who is my audience?
  • What do they like?
  • Am I providing value to them?
  • Is my product or service going to help them?

Unsure of your target audience? That’s ok, there are many tools and resources available to help you build your online audience. If you are new to the online world, speaking to the right team ensure you are getting the best advice and crucial insights to your web presence.

SEO is Crucial?

It is not enough to just have a website for your business or brand. SEO or search engine optimisation is a must for anyone with a website. What is SEO? Put simply, it is the art of ranking your site on the first page of the search engines based on keywords related to your niche.

To ensure your site reaches the first page of a search engine, you need:

  • Well written, original content, with keywords specific to your business or brand (Google will punish those who copy and paste from other sites)
  • Imagery that is clear, to break up the wording of your blog post or landing page
  • Links to your social media as well as backlinks to pages throughout your site
  • A strong call to action with links to your contact page

Be an Authority

Many online entrepreneurs and influencers all have one thing in common, and that is they are an authority. Put simply, whenever the upload a picture on Instagram or wrote a blog post, their audience take notice and respond. So how do you become an authority? High quality content that is original and specifically targets your area of expertise.

Once you have the content you want to be sure that your audience sees it both on your site and your social media accounts. Building an online presence takes time, but with our help your online presence will grow organically in the search engines as well as social media.

Having a strong online presence is essential in today’s world. With technology and SEO constantly evolving, you want to be sure your are ahead of your competitors. For a free no obligation quote, get in touch with one of SEO experts today at IT Consulting Company, by calling 1300 770 119 or via email at info@itconsultingcompany.com.au.