Case Study

Strategic Enhancement of Acciona's Digital Performance Marketing

Client Overview

Acciona, a global leader in sustainable solutions and infrastructure development, sought to optimize its digital performance marketing efforts to enhance brand visibility and drive targeted traffic to its website, https://www.acciona.com.au/. Acknowledging the need for expertise in Google Ads and SEO channels, Acciona engaged Loud Days (a partner company of ITCC) to elevate its online presence and achieve greater success in the digital landscape.

Challenge

Acciona faced challenges in maximizing its digital marketing efforts, particularly in Google Ads and SEO. The company needed a comprehensive strategy to improve its online visibility, generate high-quality leads, and reinforce its position as a leader in sustainability and infrastructure solutions in the Australian market.

Solution

We approached the challenge with a tailored and data-driven strategy, focusing on both Google Ads and SEO channels to ensure a holistic approach to digital performance marketing.

Google Ads Optimisation

Conducted A Thorough

Conducted a thorough audit of Acciona's existing Google Ads campaigns, identifying areas for improvement.

Utilized Advanced

Utilized advanced keyword research and competitive analysis to identify high-performing keywords relevant to Acciona's services and industry.

Developed Targeted

Developed targeted and compelling ad creatives to improve ad relevance and click-through rates.

Implemented Bid Adjustments

Implemented bid adjustments and budget optimisation strategies to maximize ROI.

SEO Enhancement

Conducted A Comprehensive

Conducted a comprehensive SEO audit to identify technical, on-page, and off-page SEO opportunities.

Implemented On-Page Optimisation

Implemented on-page optimisation, including keyword optimisation, meta tag enhancements, and content improvements to align with search engine algorithms.

Developed A Robust

Developed a robust backlink strategy to enhance Acciona's online authority and credibility.

Content Strategy

Provided recommendations for content strategy and creation to ensure the website's alignment with industry trends and search engine algorithms.

Execution

We collaborated closely with Acciona's marketing team to align strategies with the company's business goals and values.

Regular monitoring and reporting ensured transparent communication and allowed for agile adjustments to the digital marketing campaigns.

A phased approach to implementation ensured a seamless integration of optimized strategies into Acciona's existing marketing framework.

Results

Significant Improvement in Google Ads Performance

  • Increased click-through rates (CTR) and conversion rates through strategic ad optimisation.
  • Improved ad relevancy and reduced cost per click (CPC), leading to a more efficient use of advertising budget.

Enhanced SEO Performance

  • Achieved higher rankings for targeted keywords, resulting in increased organic traffic.
  • Improved website visibility on search engine results pages (SERPs) for key industry-related queries.
  • Strengthened Acciona's online presence, establishing the company as an authoritative voice in sustainable solutions.

Conclusion

Our collaboration with Acciona on digital performance marketing demonstrated the power of a data-driven and strategic approach. By optimizing Google Ads and SEO channels, we not only increased Acciona's online visibility but also contributed to improved lead generation and brand recognition. The successful implementation of these strategies reflects our commitment to delivering measurable results and staying at the forefront of digital marketing trends. As a result, Acciona now stands poised for continued success in the competitive digital landscape.

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